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Best way to handle resellers in another country? |
Fri, Mar 16 2007 3:48 PM | Permanent Link |
David | This week I've had two inquiries about reselling my product in other
countries. Currently I'm in RegNow's affiliate program and it works well. Should I add them as resellers or is there a better way? Any suggestions or comments on the best way to handle this? |
Mon, Mar 19 2007 3:02 PM | Permanent Link |
Dave Harrison | David wrote:
> This week I've had two inquiries about reselling my product in other > countries. > > Currently I'm in RegNow's affiliate program and it works well. Should I add > them as resellers or is there a better way? > > Any suggestions or comments on the best way to handle this? > David, I sold software through "qualified" foreign dealers that were suppose to be reputable (my distributor had a dealer network set up). Big waste of time IMHO. Some of these dealers sold my software and did not report the sales back to me. Luckily my software times out and the customer must get the registration code from me. I had people asking for registration info and had to fight with the dealer to get them to pay up. The dealer always claims "sorry our accounting system is antiquated and we're 3 months behind in paying you". Half of the dealers never pay on time, yet they get the money from the customer up front. Some of them also tried to sell more than 1 copy of the software using the same serial #. I ended up spending more time hunting down deadbeat dealers than it was worth. Oh yeah, my distributer took a whopping 60% of the sale to boot! My advice is instead of giving big discounts to dealers, advertise instead on european newsgroups or distribute demo software on their websites. You'll make more money and won't be wasting time trying to police the dealers. Dave |
Tue, Mar 20 2007 5:53 AM | Permanent Link |
When I did this, I gave resellers a discount coupon that gave them a
percentage off the sale price. They had to buy "as though they were the customer", but it made it easy all round. /Matthew Jones/ | |
Tue, Mar 20 2007 11:56 AM | Permanent Link |
Dave Harrison | matthew@matthewdelme-jones.delme.com (Matthew Jones) wrote:
> When I did this, I gave resellers a discount coupon that gave them a > percentage off the sale price. They had to buy "as though they were the > customer", but it made it easy all round. > > /Matthew Jones/ Matthew, As long as you get the money up front, then this will work. My question though, is how do you determine the name/email of the user he sells the software too so you know they are entitled to support? Is the dealer obligated to give you the name/email of the person who purchased the software (I've found dealers are usually reluctant in giving out the names of their customers)? Or do you track each software through a user registration key that's tied to the coupon? Otherwise some dealers may sell the software several times. Dave |
Tue, Mar 20 2007 1:41 PM | Permanent Link |
As I said, they had to buy as though they were the end user. Thus I knew
who it was for (the key was linked to the email address too). It worked for me, but it wasn't a big business and I wanted full automation. An alternative may be to use something like Actinic catalog, which you can set up accounts for. It doesn't do key generation though, so for automated operation you'd have to process the emails it generates or run it's command line download and export frequently. /Matthew Jones/ | |
Tue, Mar 20 2007 5:11 PM | Permanent Link |
Tim Young [Elevate Software] Elevate Software, Inc. timyoung@elevatesoft.com | Dave,
<< As long as you get the money up front, then this will work. My question though, is how do you determine the name/email of the user he sells the software too so you know they are entitled to support? Is the dealer obligated to give you the name/email of the person who purchased the software (I've found dealers are usually reluctant in giving out the names of their customers)? >> That's how we handle things here (up-front sale with discount and give us the customer information). That way the distributor simply sells the product through their local knowledge of the area that they are in, and then literally passes the customer on to us when the sale is completed. They don't need to do any technical support or further follow-up unless they wish to sell further value-added services like consulting or development support, which they are free to do. Unfortunately, many "catalog" type of companies want to do a "we purchase 10 copies from you and sell them at our leisure" type of arrangement along with trying to do first-tier tech support, but we always refuse such arrangements because they are more hassle than they are worth. There's the issue that you brought up of how do you really know how many copies were actually sold when dealing with an electronic distribution method, and also the issue of do you really want some person that doesn't even know your product very well doing tech support and pissing off the customer because they're asking lame questions. -- Tim Young Elevate Software www.elevatesoft.com |
Wed, Mar 21 2007 10:10 AM | Permanent Link |
Dan Rootham | David,
We sell software products from our website to customers in many countries, and our website is seamlessly linked to the ShareIt software registration system: http://www.shareit.com/ The benefits from our point of view are these: - monthly reporting of sales - monthly payment - very moderate commission rate - contact details recorded for each customer - allows us to translate the payment pages into all our website languages - allows the customer a choice of many payment currencies - handles discount codes issued on our web advertising - handles both cheap one-off licences and expensive site-licences Might be worth having a look at ShareIt? Regards, Dan Lexicon Software Ltd, UK |
Wed, Mar 21 2007 10:10 PM | Permanent Link |
Dave Harrison | Dan Rootham wrote:
> David, > > We sell software products from our website to customers in many countries, > and our website is seamlessly linked to the ShareIt software registration system: > http://www.shareit.com/ > > The benefits from our point of view are these: > - monthly reporting of sales > - monthly payment > - very moderate commission rate > - contact details recorded for each customer > - allows us to translate the payment pages into all our website languages > - allows the customer a choice of many payment currencies > - handles discount codes issued on our web advertising > - handles both cheap one-off licences and expensive site-licences > > Might be worth having a look at ShareIt? > > Regards, > Dan > > Lexicon Software Ltd, UK > Dan, I've often wondered about these 3rd party payment systems. We would have a lot of credit card fraud if it weren't for the fact we do a lot of background checking on the customer, which sometimes includes calling the customer's bank to validate his particulars. What happens if ShareIt accepts a stolen card? Who gets dinged for the amount? Does Share-It eat it because it's their mistake, or do they simply pass it on to the merchant? Dave |
Thu, Mar 22 2007 5:34 PM | Permanent Link |
Tim Young [Elevate Software] Elevate Software, Inc. timyoung@elevatesoft.com | Dave,
<< I've often wondered about these 3rd party payment systems. We would have a lot of credit card fraud if it weren't for the fact we do a lot of background checking on the customer, which sometimes includes calling the customer's bank to validate his particulars. >> Same here. We've probably caught 25-30 fraudulent orders over the last year that would have been accepted by our card processing service otherwise. They're very easy to spot. -- Tim Young Elevate Software www.elevatesoft.com |
Mon, Mar 26 2007 5:33 AM | Permanent Link |
"Uffe Kousgaard" | "Dave Harrison" <daveh_18824@spammore.com> wrote in message
news:66A617CF-0AC7-400E-A799-54F4FD1BE71D@news.elevatesoft.com... > Or do you track each software through a user registration key that's tied > to the coupon? Otherwise some dealers may sell the software several times. That's what I do. All license files (not just a serial number) contains the customers name and I'm sure no customer want a license file with a different customers name in it. Regards Uffe Kousgaard |
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